Jeans and eco-responsibility: a winner duo

Combining jeans and eco-responsibility in our purchasing habits is not only a conscious choice, it's also a necessity for preserving our planet. While remaining stylish and modern with their jeans, each consumer must now play an active role. Here are a few tips on how to consume more responsibly, and the various advances in more sustainable denim production.

How Consumers Can Contribute to Eco-Responsibility ? 

Choose a "Green" Jean

Choosing an ethical and more ecological jean is now possible ! Many brands manufacture their jeans using eco-responsible materials with environmentally friendly dyes for their washes, all while significantly reducing water consumption.

Prioritize Committed Brands

Before selecting your jean, research the brand's commitment to the environment. If possible, prioritize eco-responsible brands for your jean purchases !

Prefer Quality Jeans

A jean made from high-quality materials with sturdy stitching allows you to keep it longer, thereby avoiding the need to buy new pants sooner than expected! Keep this in mind !

Consume Responsibly

Fast fashion is a real scourge for the environment. Before buying, ask yourself if you truly need that denim jean that catches your eye. Check your wardrobe and choose a timeless jean from Le Temps des Cerises !

Take Care of Your Jean

To extend the life of your jean and preserve the planet (and your wallet), it’s important to know how to take care of it daily. There’s no need to wash it every day. It is advisable to wear it 5 to 6 times before putting it in the washing machine. Prefer cold washes and let it air dry completely and laid flat to avoid ironing !

Avoid using the dryer, as it may cause premature wear of your jean, and store it carefully by folding it gently. Remember: don’t throw your jean away at the slightest wear! It is entirely possible to repair or even customize it with patches, which is very trendy !

Give Your Jean a Second Life

Is your jean too damaged, or do you lack sewing skills? It’s very easy to transform it into shorts or a denim skirt… in any case, don’t throw it away! You can donate or recycle your jean through various organizations. Also, consider charities if your jean is still in good condition; it will be useful !

Think Circular Economy

You can sell your jeans on specialized sites to allow other consumers to wear your favorite old denim pants, thus extending its lifespan and reducing overconsumption. Recently, there have also been sites for renting jeans. Look into it !

Support Local Production

Consider buying jeans made in France or Europe to reduce the carbon footprint related to transportation. This also supports the local economy !

Technological Innovations for Sustainable Production

Various technological innovations are impacting the fashion industry and can contribute to environmental preservation.

Laser technology for fabrics, for example, is a trend in the textile sector. This innovation can reduce water consumption by up to 60% and avoid the use of polluting chemicals in the washing process.

Many brands prioritize on-demand production. This is also part of the trends for more sustainable production, avoiding overconsumption and thus waste accumulation.

We’re hearing more about it: virtual reality and augmented reality are increasingly used to try on clothes before purchasing, while 3D printing is employed to adapt to consumer demand.

Numerous technological innovations are transforming the production processes of various committed textile industries, preventing overconsumption and helping to preserve the planet.

Le Temps des Cerises Commitments

A Committed Brand for Over 15 Years

For over 15 years, Le Temps des Cerises has been involved in environmental initiatives for the production of its jeans, including:

• Reducing the use of chemicals in the indigo dyeing process.
• Improved rinsing processes, abandoning pumice stone for rinsing and finishing stages.
• Collaborating with suppliers equipped with water purification systems.
• Using dedicated software to assess the environmental impact of production.
• Various initiatives like Japan Zero and Recycle, introducing waterless jeans and recycled cotton.

New Commitments Since 2022

The "Blue is going Green" program aims to deepen these initiatives with, among other things: increasing the proportion of jeans certified OEKO-TEX Standard 100 to reduce environmental impact, more sustainable logistics, valorization of used jeans, environmental and social traceability, and transparent communication about the brand's environmental progress and initiatives.