Japan Rags: A Denim Signature in the History of Le Temps des Cerises

Japan Rags is an iconic brand in the world of French denim, born from a passion for authentic jeans and garments with a strong identity. Founded in the early 2000s by Gil and Lylian Richardière, the brand builds on the expertise developed in Marseille around vintage denim and carefully crafted fabrics.

Originally conceived as a men's line complementing Le Temps des Cerises, Japan Rags quickly gained recognition for its urban style, workwear influences, and approach inspired by both American and Japanese denim culture. Through its collections, the brand established itself as a benchmark for a generation seeking clothing with character, combining authenticity with modernity.

Before the brand was discontinued in 2016, Japan Rags enjoyed strong recognition in both the French and international markets, particularly for its expertly washed denim and confident casual silhouettes. Today, Japan Rags is an integral part of the heritage of Le Temps des Cerises. This legacy continues to inspire the brand's current collections, which uphold its founding values:

• recognized denim expertise

• a passion for authentic materials

• meticulous attention to fits and finishing details

By exploring the Le Temps des Cerises collections, you will rediscover this original spirit, where denim is much more than a garment, it is a statement piece shaped by history, craftsmanship, and expertise.