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A 25-YEAR HISTORY OF JEANS

- Narrated by Lylian Richardière -

My father, Gil Richardière, was born in Arles. He worked for a long time in the reconditioning of clothing and opened his first second-hand shops in the 1970s. Then in the 80s, he opened others, including the most famous one in Marseille: "Propagande". Everybody came there to get their supplies and find inspiration.

When my father was young, stone wash did not exist: he already washed his raw jeans by bathing with them and rubbing them with sand! So I followed my father's passion and, since the creation of the brand I've been the one who has been developing our washes in the factories.

"I even used to take naps on piles of the boutique's vintage pairs of jeans!"

+ JEANS are our DNA ...
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+ Today, our JEANS are 100% from the Mediterranean, traceability as a guarantee of quality...
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our story Le Temps des Cerises
our story Le Temps des Cerises

KNOW-HOW HOUSE

Today, le temps des cerises has established itself as the specialist in jeans that « makes your butt look good » ! The brand has become a real reference thanks to its collections with a rebellious spirit.

More than a state of mind, we convey an art of living where sharing is at the heart of relationships. Travels inspire and forge our inspirations. The freedom to be oneself and to live in harmony is at the heart of our motivations.

A KNOW-HOW MEDITERRANEAN

The denim fabrics we use are made in the best factories in italy, the stitching yarn and woven labels also come from italy. The jacrons, leather labels placed on the back of the jeans at belt level, are made and treated in spain with italian leather.

Finally, the making of the jeans with all its elements and the applied washes are exclusively carried out in tunisia and morocco. We are also committed to collaborating with manufacturing plants that respect social and environmental standards.

All the factories that make le temps des cerises jeans are guaranteed to meet iso standards for the washing of jeans, so the waste water is treated in integrated treatment plants before being discharged. Each pair of jeans undergoes quality control before being shipped to the store.

"WE DESIGN OUR COLLECTIONS IN OUR DESIGN STUDIOS IN MARSEILLE"

our story Le Temps des Cerises
our story Le Temps des Cerises

THE JEANS THAT HOLD ITS PROMISES

"WHAT IF IT WAS THE IDEAL CLOTHING?"

An object of covetousness, jeans are also the almost infinite support for all reinterpretations. Wearing jeans means expressing your difference, asserting your character but also your ability to integrate cultural codes.

For two decades, le temps des cerises has put its know-how and passion at the service of its collections to meet this commitment and offers jeans each season which, once adopted, cannot be left behind!

SILHOUETTE DEVELOPER
SUBLIMATED BUTTOCKS
VINTAGE STYLE
OPTIMAL COMFORT

OUR CREATIONS EXPLAINED FROM A TO Z

For the love and passion for jeans that have transported us for over 20 years now.

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