Le Temps des Cerises : 25 years of passion and expertise in Jeans
This year, Le Temps des Cerises is celebrating its 25th birthday! A quarter of a century already and the brand is still hitting the heights by surfing the waves of the latest trends while always asserting its own personality and individuality. It has become an undisputed reference in vintage jeans, which are its trademark, and people love its original collections that are constantly bring updated. High standards, creativity and unique savoir-faire go a long way to explaining why this family business has been such a success story – and there is plenty to come yet! Let’s look into the brand’s history, what has made it so successful, the values it promotes and its commitment to the environment.
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Unique savoir-faire handed down from father to son
Lylian Richardière has had a passion for fashion and denim since he was a child, and in 2014 he continued the family adventure by taking over the running of Le Temps des Cerises from his father Gil Richardière, the founder of the brand. Continuing in the founder’s footsteps and with his trademark rigour and passion, he has continued the tradition of artisanal stonewashes and pays close attention to every detail regarding the quality of his jeans. This incredible success was soon seen as several boutiques were opened across France and also through an advertising campaign slogan in 2019 that made waves and solidified the identity of Le Temps des Cerises: “Liberty, Equality, Nice Booty”.
Thanks to the Richardière family, Le Temps des Cerises jeans are THE comfortable vintage jeans with a rock’n’roll edge to them and bottom-enhancing properties, and they have been an essential for 25 years now!
An environmentally friendly brand
Le Temps des Cerises has made a commitment to taking an environmentally friendly approach for several years now. The brand ensures that its production process complies with international ethical and environmental standards, and it also works with responsible suppliers.
It has been successful in positioning itself as a leader in sustainable fashion, and several other brands have been inspired and motivated to follow its lead. Its involvement in protecting the environment is no recent development: in 2017, the brand started up its “Recycle Jeaneration” initiative, with the use of recycled cotton. For several years, it has made a commitment to taking care of the planet by developing eco-friendly collections of jeans and other clothing, made from organic cotton.
A vintage brand with a 100% Mediterranean label
Since it was founded in 1998, Le Temps des Cerises has expanded throughout the Mediterranean basin, the birthplace of denim fabric, and then throughout France. The brand has successfully established its personality and is now famed for its vintage jeans with a “100% Mediterranean” identity, instantly standing out from the crowd. Its DNA is jeans. It therefore stands to reason that the brand is a reference point for vintage jeans by developing its own artisanal stonewashing formulae which ensures that every pair of jeans is unique.
Quality partners and local suppliers
For several years, Le Temps des Cerises has been building a close-knit and hand-picked network of partners, all of whom are located in the Mediterranean basin and all of whom respect high environmental and human standards. Quality, ethics and high standards are the brand’s key values, and it is committed to applying them throughout all of its choices. It works with French and European suppliers in order to support the local economy and to ensure that its products are of the highest quality.
Since it was founded, Le Temps des Cerises has provided full transparency regarding its production process with a high level of traceability from the creation process all the way to the commercialisation of its men’s, women’s and teenager’s collections. The quality of each and every pair of jeans is checked prior to shipping to ensure that you will never want to stop wearing them!
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